New Tips Newsletter, Issue #10 - Easy Opportunities
Contents:
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Holiday Alert Reminder - Mother's Day Is Coming
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What Opportunities Are Waiting To Be Uncovered?
Mother's Day is Close. So start thinking of how you will market your gift certificates now.
What better way to pamper a mom then giving her a massage. Better yet, how about a package of three different types of massage?
Mother's day can be a very good holiday for selling gift certificates. Much like the other holidays that I have talked about the last year in these newsletters, Mother's day can be treated in a similar way.
Planning ahead is the key. Give yourself time to come up with some great specials and packages and then go through your checklist to make sure you are marketing these specials every way you can.
Spend some time coming up with headlines that really drive interest in your Mother's day gifts. Remember, you want to make the giver look good. So focus on helping them imagine giving this gift to a very appreciative mom.
Next, get the word out.
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Notify your clients in your newsletter.
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Create a sign on your desk.
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Verbally remind your clients.
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But a sign on your window.
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Consider forming a partnership with another business, maybe an esthetician to create a special spa day package. Then you can advertise yourself to not only your clients, but theirs also.
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Tell moms about it - they will give clear hints to their family.
Remember, gift certificates are one of the very best ways to grow your practice. They are paid referrals, and they are very profitable to sell since some of them will not be redeemed. So put some good effort into this Mother's day.
Are Appointment Opportunities Just Waiting For You To Take A Little Action?
Getting appointments can be amazingly easy. Sometimes all it takes is one afternoon of work to get enough work for the next five years.
For example, here is a true story. My wife works at a nice resort spa here in Tucson. She also sees a local chiropractor regularly. And her chiropractor has another massage therapist that he refers his clients to. But he has so many clients that he refers massage to that he needs another therapists to refer clients to. Every week he asks my wife if she will take some of these clients. But my wife is not looking for any more work.
When I heard this, I thought - wow - what an opportunity. Here we have a chiropractor who likes referring massage and would refer clients to a massage therapist if he met one. But he is very busy and has not gone out of his way to try and find another therapist.
And listen to this. He sees between 60-80 clients a day in his office. Every day! Even if he only sees 60 people, five days a week (and he does more than that) that is 300 people a week. Even if he only refers 2% of those clients to you for massage, that would be six new clients every single week. If he refers 10%, that would be thirty new clients every single week.
For a massage therapists who wants to do this type of treatment work this is a huge opportunity. And the amazing thing is, opportunities like this are just waiting for you to take some quick, easy action, right in your own city or town.
What kind of action? How about you visit the offices of all your local chiropractors. Introduce yourself. Prepare a letter of introduction that describes your skills and experience helping clients like his get better. Describe how you would like to work in a partnership, referring to each other. Offer to sit down and talk over a lunch (on you), and also offer to give the chiropractor a free treatment at her convenience so that she can be confident in your skills. If it is legal and ethical in your area you may also offer the chiropractor a referral fee for every new client she sends you.
Who knows, someone may be looking for a massage thearpist to refer to right now! But if not, keep in touch. Things change. If you touch base with the different people in your area every other month, when they do need someone they will think of you.
You should also think about other potential referral resources that you could make contact with in a similar way.
Once you have a relationship or two like this, you may not need any other marketing. But you should develop other marketing because you don't want your entire business to be dependent on one source of income. It could be a real hardship if that relationship where to suddenly break down.
So get out there and meet people, in a professional way. And think about how you can help them. Opportunities are just waiting for you to take a step forward.
