Massage Therapy Marketing?
No!
Client Benefit Marketing

Best Benefits - Page 2

You are already an expert at understanding the healing benefits of your massage services. Now you need to become an expert at massage therapy marketing that communicates these benefits to your clients.

For example, let's imagine that John is very stressed at work. It is becoming a problem at home and is affecting his health. Jack starts looking for solutions and along the way someone recommends he tries massage.

So John opens up the yellow pages. What does he see? You guessed it.

Now the important thing to realize is that what Jack is looking for is not massage. What? He does not really care about massage at all. What Jack wants is some help with his stress problem.

So what is Jack's problem with the yellow page ads above? No one is helping him find what he needs. He needs someone to help him with his stress. Let's help him out.

Wow, that's better. Who is Jack going to call? The one who is already helping him with his problem. The one telling about the benefits he will receive that he wants.

This is an over simplified example. You will learn how to write benefit statements in advertising later on. (You need to learn some more bones first to do it right.) I have written another page about yellow pages ads here: Your Massage Yellow Pages Ad

Now lets move on to #2. The benefits of how your business provides your services.

We have actually already talked a little about this type of benefit. Our idea about answering the phone is one type of this benefit.

Think about what people may want from a massage business besides the results of the massage.

They may want someone who is close, so your location may be a benefit. They may not have much cash, and so your pricing could be a benefit (although low prices are rarely what people are looking for). Maybe they need someone who can give them massage late, early, or at their home. Possibly they have a hard time scheduling ahead, so being able to get an appointment short notice is very important.

Don't forget simple things that make you different. If you provide your clients with a monthly educational health newsletter (great massage therapy marketing), that could be a big benefit to clients who want to learn about being healthy.

Remember that massage therapy marketing is any way that you solve a client's problem. So, listening to your clients needs, and adjusting your business to help provide a desired benefit, is also great marketing.

And don't forget your existing clients. Listen carefully to their problems. Ask them questions, about both types of benefits, massage and business. When you start creating solutions to their problems, they will know you are listening and caring. You will discover in later sections that focusing on your existing clients is your very best marketing.

There are many different benefits that different groups of people are looking for from massage. And you will quickly realize that you can't help everyone with every problem, with your massage therapy marketing.

So a question that comes up right away is where is the best place to put my massage therapy marketing efforts? Who should I market to? That is next in the Targeted Marketing page called - Who Needs You

Back - Best Benefits Page 1

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