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I highly recommend you use massage software to run your business, for many good marketing and time saving reasons. Click here to read a review of my favorite massage software. Or, read on. On this page find:
First, let's take a look at some of the basic features that many of the massage software programs can offer you when running your business.
For massage marketing, having all of this information quickly available gives you powerful marketing opportunities that you would have much more difficulty doing without software. The first fantastic feature for marketing is having your client mailing/email list easily available and sortable. Keeping in regular contact with your clients is the foundation of a successful massage business. But without software, it can be a chore. Because you can easily do reports on your clients, you can decide to do a mailing only to people who have not been to see you in six months. Or, when you send out your newsletter, you can choose to send it only to people who have been to see you within the last year. Keeping on top of these simple things monthly is a pain without a computer system. You can also quickly export your mailing and email lists to use in different programs. Another great marketing feature is the ease of keeping track of client rewards. Who is referring new clients to you? Who refers the most? Who has a client referred? Also use the software to easily keep accurate record of how your clients are finding you, so you know what marketing is working best. You may be surprised. What you feel is correct, may not be so. Many times I have thought for sure that most of our new clients came from some form of marketing, only to do a report and find out I was not correct. Knowing for sure will save you money (by putting money where it works best). Ultimately massage software allows you to accomplish more, and save time, and will increase your business success. Running massage software in your business is also good for your clients. It makes you more professional. It looks more professional. It allows you to do things quicker for your clients, like scheduling, letting them know when their next appointments are, and how many they left on a package. They appreciate having their time saved. Additionally, if you have employees, software like this reduces errors. It will prompt them for information if they forget, like a phone number, or to do confirmations. It frees you up to let other people do things in your business because it is all automated with computer systems. What are the drawbacks to using massage software? Not many. You have to spend money on a computer. And computers will fail. That is very important to understand. You put hundreds of hours into putting all of this data in the computer. You need to have the attitude that when - not if - your computer dies, your information MUST be backed up correctly. This should be one of the most important criterion when you choose a software program. How easy is it to backup? And how successful are the backups? So when you are deciding on what program to use, make a checklist of everything you want it to do. And think a couple of years down the road. Do you want to have multiple therapists working with you? What else might you want when your business grows. Because believe me, you will not want to change programs once you have been using one for awhile and inputting tons of data. One important feature to look for with massage software is that you can get excellent customer support. You need to be sure that if you have problems with your program that you will get immediate help. It would also help to know that the company has been around awhile and will be around awhile. Another important consideration is if you get free upgrades, or if you have to pay. Many of these programs are regularly improved, and they are likely improvements you will want. How easy is it to upgrade? I highly recommend you download a demo trial version of any program you are considering. It is the only real way to see if the program will work well for you, and to see all of the features. Don't hesitate to email and call the company when you are trying the demo when you have questions. This is a good way to see what you should expect from customer support after you purchase the program. Yes, this will be difficult. It will likely take you weeks of looking through the different programs and seeing how easy it is to use them. But it will be worth it. Some programs are going to be much better for your situation and budget than others. Do not simply buy one because of someone else's recommendation. Explore your options below. The programs are broken up into a couple different categories. Massage Software - Full Practice ManagementCustomer Pro-File Massage Software - Full Review www.massage-suite.com Massage Software - For Specific Business Taskswww.wincityinc.com This massage software is specifically designed to help you become more efficient with S.O.A.P. notes and is recommended by Diana Thompson. www.ezclaim.com www.easyhcfa.com More Massage Software ResourcesTo read more opinions on these specific massage programs there is a great massage forum discussion on this subject here:Bodyworkonline Forum on Massage Software
Many of the best programs for massage therapists to use are actually designed for the spa and salon industry. If you are running a bigger practice, with many therapists to book, and you are maybe even selling a decent number of retail products, you may want to check out these types of programs. They tend to be much more powerful (and expensive). Spa Software Resources Back to the Massage Resources Section More Massage Marketing Product Resources
www.massage-marketing-tips.com
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