How To Build A Profitable Massage Site That Brings You New Local Clients
Massage Marketing Muscles #7
Learn if you should have a massage site, the very best ways to create one, how to get lots of new clients with your site marketing, and the biggest mistakes most therapists make with their sites.
Are you a little confused by it all? I think you kind of should be! Web sites are very complex compared to almost any other marketing. They can be great for your business, but they could also waste tons of money and time if you don't do it right.
First, yes, you should have a massage site, for any type of massage business. If done correctly, it will be profitable. And since your massage site is a marketing tool, it's job is to make you much more money than it costs. Your site will also be great for supporting your business and clients in other ways, but if it is not profitable, it will not be worth doing.
Your massage site can offer many positive solutions for you and your clients that you may not fully realize.
It can make your other marketing work much better. Often it is necessary for people to take several steps before using your services. You can direct folks to your site from your other marketing. Once your site has answered their questions and established you as professional, their concerns will ease and they will schedule.
It is an excellent risk reversal tool, easing many of the barriers that hold new clients back. You can: paint a picture of the experience a client will have, answer almost any possible question, have pictures of yourself and your business environment, spell out your guarantee, post testimonials and any other credentials.
It is like having a full time assistant. Any questions that your site can answer, so that you don't have to answer the phone, saves you time, like: What are your hours? What are your rates? What style of work do you do?, Where are you located?, etc. Plus, your clients can schedule their own appointments, buy gift certificates, sign up for your newsletter and even print intake forms.
Most importantly, it can stand on it's own feet as a marketing tool, bringing you new local clients, through search engine traffic, links, and pay per click advertising.
Additionally, your massage site can make you money in other ways, through affiliate links, Google ads, and more, creating another stream of income.
What Is The Best Way To Build Your Massage Site? There are basically three ways to get a massage site.
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Have a professional design it for you.
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Purchase web design software and create your own web site.
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Use an all-in-one, do it yourself, web based design/hosting company.
To make the best choice and to avoid the most common mistakes, you need to know some things about successful web sites that most people don't know.
First, if people don't find your massage site - it does not exist. That would just be a waste of money. There are basically two ways someone will find your massage site. The most important way is through the search engines (and to a limited extent from links on other websites). This is the way your site will bring you new clients all by itself (you want this). Your massage site will also be found through your own publications and advertisements.
Despite the critical importance of how people find a site, most therapists only focus on two parts of a web site's creation, the design and the content.
No matter which of the three ways to build your massage site you choose, you will always have to put the same amount of time into creating your content (words).
The graphic design is where most people put most of their time, money and effort, believing it is the most important thing for success. But that is far from the truth! There are millions of beautiful web sites that make no money, and cost a ton.
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