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Do you have questions about your massage promotions and marketing like: How much can I discount? Is it worth it? Should I be giving my services away? How do I decide? How much do I spend on marketing my business? This page will show you if your marketing is profitable, the true value of each client, and how to figure out your true return on investment. You will also learn the best way to set a budget for your massage promotions. Many business advisors tell their clients to put a certain percent of their earnings into marketing. This would be your marketing budget, say 10-15% of your income, would be common. Don't do this. It is a mistake that leads to lots of wasted money and may greatly limit your potential growth rate. This attitude leads to an expense account. I personally don't like expense accounts. You expect to lose this money. Remember our goal of creating Client Problem Solving Marketing? If your marketing is not profitable, if it does not bring in many people for the cost, you can be sure that your marketing is not solving many peoples problems. If you have profitable massage promotions, that is a great indicator that your marketing is helping lots of people. So how do you decide on how much to spend on massage promotions and marketing? It is easy. You only put money into marketing that makes you more money than it costs. Consider marketing an investment. Because think about it, why pay for massage promotions that do not pay for themselves? You would not invest in an IRA account, and do so expecting to take a loss. You and I see marketing every day, in newspapers, yellow pages, and on the TV. And most people make the error of thinking that this is the type of marketing they should do (they assume it works). But the truth is the vast majority of marketing you see, is either a big waste of money, or it is a type of brand marketing (marketing that focuses on getting you recognized). A small business can not afford to brand market. You want results marketing. This is often called direct response marketing. Every massage marketing tip on this site is direct response marketing. To know if your marketing is profitable you need to know how much it is worth to you (x amount of dollars) to get a new client. And here is a critical point that again most businesses don't get. You need to realize the lifetime value of a client, not just what you receive from the first massage. Continued - Best Budget - Page 2 Return from Massage Promotions to Massage Marketing Tips
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