Best Marketing Tool?
A Massage Newsletter

Massage Marketing Muscles #4

A massage newsletter is a fantastic massage marketing tool. I may be so bold as say that using a client newsletter is the most powerful marketing tool a massage therapist has.

A massage newsletter gives you:

  • One of the strongest forms of Client Problem Solving Marketing

  • It helps you with the three ways to grow your business.

  • It offers the very best way to keep connected with your existing clients.

  • It is the best way to educate your clients about the many benefits of massage.

  • A great way to increase referrals.

What are the client problems that your massage newsletter can solve?
One of the most common problems your clients have is they forget to take care of themselves. Your massage newsletter really helps them remember how wonderful massage is, and they will reschedule more often.

Many of your clients feel too guilty to get as much massage as they really want. They feel like they are being selfish. They feel like they are treating themselves to an indulgence. You can help solve this problem by educating them that getting massage is not just indulgence. It will help make their daily life better. It will help make them effective at work. Your massage newsletter can help solve the problem of where to get great gifts for their special friends and family.

Other problems your clients have are they don't know how much you offer. They don't know how to get discounts by buying in bulk. Clients like to be informed of these options.

How can your massage newsletter help you grow all three areas of your business?
The first level of growth is getting more new clients. Remember that referral systems offer you the best way to get new clients. Gift certificates sales are a powerful type of referral as well. Describing your referral system and gift certificate specials in your massage newsletter will help you quickly get new clients. Plus, clients will give your newsletter to friends and family who may need and want the healing benefit you are talking about in that edition.

The second level is getting your clients to come more often. That is pretty clear above. Help them remember, educate them about why it is good for them, encourage them with specials.

The third level is getting your clients to spend more each time. That is also easy. Introduce new services, aromatherapy blends, hot stone massage, special spa or healing products you carry. Give them incentives to try new things. Coupons, etc.

Why is my massage newsletter the very best way to keep in contact with my clients?
Your newsletter is very targeted marketing that does not feel like marketing to your clients. For them it is a value added service that they don't have to pay for. Every month you are demonstrating the range of your vast knowledge and expertise. Your newsletter shows people how much you care. It offers you the way to keep them informed of every single service, offer, and news worthy item, every single month!

Continue - Your Newsletter - Page 2


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