#1 Massage
Marketing Tip?
Use Headlines -
Not Your Name
Headline Success - Page 2
To make this massage marketing tip really pay off spend a lot of time creating short, grabbing headlines that make the reader want to learn more. Be aware that it takes time and experience to learn how to create powerful headlines.
You should use headlines on your website, on your brochures, in your yellow pages ads, and any other forms of advertising.
One thing to note is that many people use statements on the top of their advertising thinking that they are using a headline, when in fact they are not.
Like "Massage for Life!", or "Touch for Health", etc.
If your headline does not contain a very specific problem that a specific target market has, with a suggested solution to that problem, it is not a headline. It is just artistic copy. You want your headline to sell.
What type of headlines make people want to read the copy? Use words that connect on an emotional level. There are certain words and that have been proven to be effective time and time again.
How to
"How to be pain free..." An opportunity to learn something often pulls people into the copy if they are interested in the subject.
Questions
"Are you sick and tired of being in pain....?" When you read a question you answer it in your mind. Ask them a question where the natural answer leads them to read more.
News
"Announcing a new service that reduces pain..."
Client Testimonials
"I got immediate pain relief from my massage with Janet..."
Also there are a number of words that have been proven to be very interest building and persuasive. You can figure out ways to use these that work well with your massage business, while not feeling tacky. These types of words attract attention, so don't scorn them. You see them so often in marketing because they work, over and over again. Here is a short list of ideas.
After you have picked your target market, and primary benefits, write as many headlines quickly that you can think of. Then go back and review them and pick out the best one. Rework it until it is perfect.
For each different target market and each major benefit you provide you will have different headlines that you will use.
So don't forget the #1 massage marketing tip. Use headlines in every piece of marketing.
Later in the massage marketing tip skin section I will show you another very important massage marketing tip, how to test different headlines to make sure you are using the best one you can.
Headlines are so important that there is a special headline that represents your entire business. It is called your Unique Selling Proposition, and that is the first Massage Marketing Muscle.
But first, learn let's learn the last massage marketing tip in the bones section. It is about the risks your potential clients are taking by getting a massage with you, and how to remove these risks and make it - Easy to Meet You with Massage Advertising
Back - Headline Success - Page 1
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