To be successful at almost all the massage marketing ideas you have learned so far, you have to do this next step. This is marketing 101.

You must create your own mailing lists.

• Lists of your current clients.

• Lists of clients who have referred the most.

• Lists of people who are leads, but are not yet clients.

• Lists of partner businesses that help you grow.

• Lists of specific target market groups.

Gather, build, and maintain, your own lists. These lists are an important part of your marketing tracking and success.

Remember, we want to spend a lot of time working on growth option #2, which is increasing how often a client returns. And to do that we need to contact them regularly.

For every massage marketing idea you have you can use these lists to quickly bring in new business.

How do you do keep track of these lists for your massage marketing ideas? Computer programs offer the easiest way.

Probably the simplest way is to use Microsoft Excel spreadsheets. Excel is nice because you can create lists of individuals, and you can also have group categories, so that you can sort your lists depending what groups you are marketing to.

For instance, let's say you want to mail out a marketing piece that tells every single person on your list about an open house.

But you also want to mail out a special invitation to just your very best clients for an early private party. So you sort your Excel list by this category and just mail to them.

Then you decide to mail out a special notice to people who have not been back to see you for over three months.

Next you want to mail out special birthday cards.

And don't forget email. You should get the email address of every single person you can, and include it with your contact information.

You can sort clients in many different ways in Excel. If you don't have experience with this program get a book, take a local college class, or ask a wise friend to help.

Another great way to do all of this is to utilize a software program that you use to make all of your appointments in, keep client file information in, and do all of your transactions through.

Programs like this will make your life so easy. Because they will offer you the ability to do all kinds of reports, like list clients by who has spent the most with you or show clients by top referral rates. They will track gift certificate sales so that you can see how many have been redeemed, or not. They will also allow you to quickly print labels for different marketing lists.

I have done a comprehensive and exhaustive search of massage software that you can check out here: Massage Software

For all of your different massage marketing ideas, you will likely use both a business management program, and also an Excel type spreadsheet.

What should you keep track of?

At the minimum gather this information:

• Full name.

• Address.

• Phone Numbers - work, home, cell.

• Email.

For current clients keep track of:

• Who they refer - date & name.

• How many people they have referred since (date).

• Birthday.

• Anniversary.

• What piece of marketing brought them in specifically.

Most of these can be gathered on your client health history/intake form. You can then transfer them into your computer program.

For potential clients (leads), you may just want to get the minimum amount of information you can depending on how you intend to contact them with it. A client expects to fill out all the above information. But the lead will be uncomfortable giving out lots of personal information without a good reason. So get some minimum contact information, or give them a perfect reason for needing more information (entering contests, getting newsletter, etc).

You can do all of this without software, but it becomes much more difficult. Particularly to do physical mailings. So I really suggest you get with it and computerize your mailing and list process.

Remember, great businesses keep track of as much of their client information as possible. It helps you communicate in a more targeted and accurate way. Creating your own mailing lists is essential for success on almost all of your massage marketing ideas.

Great! If you have made it this far in this web site, and read all the previous massage marketing ideas and tips, then you are now ready to make some big improvements in your marketing efforts.

Remember, always use Client Problem Solving Marketing. It works best, and it is best for your clients.

These pages offer the basic set of skills necessary for excellent massage marketing. But there are lots of other great ideas. Within each page I will be adding links to new pages of massage marketing ideas and tips. Keep your eyes out for them. Better yet, sign up for the New Tips Newsletter, so you never miss a new tip.

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