Marketing Books – Non-Specific to Massage
Endless Referrals: Bob Burg
Using this book, thousands of professionals and entrepreneurs have turned casual contacts into solid sales opportunities with Bob Burg's proven relationship-building techniques. In this completely updated edition of Endless Referrals, he shows you how to: turn every contact into a sales opportunity, dramatically increase your business without spending more time or money, identify the most profitable contacts, network the Internet, set up a successful home-based business, take the intimidation out of telephoning, overcome fear of rejection, succeed in multilevel marketing and mail order marketing, position yourself as an expert, and mark yourself for success.
Zen and the Art of Making a Living: A Practical Guide to Creative Career Design, Laurence G. Boldt
Completely revised and updated--the most innovative, unconventional, and profoundly practical career guide since What Color Is Your Parachute?
First published in 1991, Zen and the Art of Making a Living is the life-changing book that helped revolutionize the career planning field by offering a new vision of work. This new edition has been updated throughout with up-to-the-minute contact information and hundreds of new biographical resources. In addition to traditional material on assessing career skills and conducting a job search, Laurence Boldt provides innovative ideas and strategies, with more than 120 worksheets and more than five hundred inspirational quotations from sages of every stripe. A book that goes far beyond other career guides, Zen and the Art of Making a Living brings creativity, dignity, and meaning to every aspect of the work experience.
Do What You Love, the Money Will Follow: Discovering Your Right Livelihood, Marsha Sinetar
Discover how to tune in to your inner world and your unique talents; evaluate and build your self-esteem, banish your out-moded network of "shoulds" and liberate yourself from an unfulfilling job with this step-by-step guide to finding work that satisfies your passions.
Guerrilla Marketing: Secrets For Making Big Profits From Your Small Business, Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
Positioning: The Battle for Your Mind, Al Reis, Jack Trout
A new edition of the marketing classic, offering more information than ever. Deals with the problems of America's skeptical, media-bombarded public, describing a fresh approach to creating a position in the customer's mind. Shows how to choose the best product name, how strategize using the competition's weaknesses, and much more.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, Jay Abraham
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
Attracting Perfect Customers: The Power of Strategic Synchronicity, Stacey Hall, Jan Brogniez
Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as “targeting” customers and “outmaneuvering” the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day. Strategic Synchronicity is based on nine principles that are not new but are often neglected in today’s business world. Among them are the ideas that businesses don’t need to search for customers if they are “on purpose”; that collaboration, not competition, is required; and that businesses create their own “clients from hell.”
Buzzmarketing: Get People to Talk About Your Stuff, Mark Hughes
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break.
Massage Business Books
Hands Heal: Communication, Documentation, and Insurance Billing for Manual Therapists, Diana Thompson.
A great reference for therapist who work with Doctors referrals. Handbook for gaining knowledge about comprehensive communication and documentation competence. Provides information on how to take client histories, set functional goals, bill insurance companies, document outcomes, and more.
Save Your Hands: Injury Prevention for Massage Therapists, Lauriann Greene, Robert A Greene
The Educated Heart: Professional Boundaries for Massage Therapists, Bodyworkers and Movement Teachers
The second edition of this groundbreaking handbook demystifies the crucial but under-examined issues of establishing professional boundaries in the manual therapies. With compassion, humanity, and humor, author Nina McIntosh condenses complex issues into simple, understandable terms. You'll find real-life examples and practical solutions to dilemmas and sensitive situations that all bodyworkers face in their everyday practice, including issues of confidentiality, sexual attraction, socializing with clients and setting fees.
A Massage Therapist's Guide to Pathology, Ruth Werner
Now in full color and thoroughly updated, this "Third Edition" is an indispensable resource for massage therapy students and practicing massage therapists. This best-selling guide presents detailed information on over 200 diseases and conditions, emphasizing how massage influences the disease and healing processes and how therapists can maximize the benefits while minimizing the risks. The new art program features enhanced line drawings and full-color photographs of skin conditions ranging from mild to severe. A new appendix on medications explains how bodywork may influence the actions of various drugs. A back-of-book CD-ROM includes a self-testing tool, animations demonstrating pathophysiology concepts, and audio pronunciations for medical terminology.
That is it for now with massage marketing book suggestions. Many of these massage marketing books are available from www.amazon.com books, and www.barnesandnoble.com book sellers.
In the future I will add more massage marketing books, and massage business books, and other marketing books that are unrelated to masssage as I become aware of them.
Back - Massage Marketing Books - Page 1
