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Massage gift certificates are a powerful way to build business because of all of these reasons. Are you wondering how selling gift certificates fits in with Client Problem Solving Marketing? It is easy. Massage makes an incredible gift. Providing your clients with every opportunity to give this gift makes them look great. It solves their problem of finding a gift. And if you think a bit, you can come up with lots of ways to solve the problems of holiday shopping with your gift certificates. One problem people have is finding time to get out and buy gifts. Particularly during busy holiday driving times. Well, what if you sent them a package of gift certificates, say five. Tell them that all they have to do is fill them out, and call you to activate them. That will really make their lives easy. Or what if you offer a free mailing service? Advertise to your clients that all they need to do is call you up, and you will personally send massage gift certificates to as many people as they would like. Here are some details you should include on your gift certificates. What should your gift certificates look like? For a good return use the best looking gift certificates you can. Remember, no matter what, there will be a percentage that do not come in. So you can spend more on your gift certificates than you normally would think. Even if they cost $3 each and look fantastic that would not be too much. Color works best, with a grabbing image. Remember it is a gift, so you want to make the giver look good. Make it look exciting to receive. A lower quality look will yield a lower return rate. If you are giving them away, or selling them at a discount to a business in bulk, then lower costing gift certificates may be in order. But for your front desk sales and promotions to clients who are paying full or near to full prices, the better looking the better. There are lots of generic inexpensive gift certificates available at office stores, but you don't want to use those. Spend a little more and either buy gift certificates pre-made that are designed for the massage industry, or have them designed and printed to fit your business exactly. If you have a good inkjet printer and paper cutter, you can print your professionally designed gift certificates at a reasonable cost. Make sure to include an expiration date. It is good to fill in the expiration manually so that you can change the length of the expiration depending on what kind of special you are offering. It is also important to have a unique tracking number for each certificate. That way you can track them much easier and prevent possible fraud. For all massage gift certificates sold record as much information as you can. The date, who it was sold to, who it is for, the value it was sold for, the value it is worth, the service it was for, and the individual gift certificate number. Also keep track of any promotion it was part of. A computer program is best for all of this. Then you can quickly see what percentage have been redeemed, how many you may still need to provide, etc. There are endless ways to sell gift certificates. No matter what you do, make sure you put a lot of effort every week into enhancing your massage therapy gift certificates sales. It is an exceptionally profitable marketing direction for a massage therapist. Consider selling your massage gift certificates in shorter time lengths, like 30 minutes. These are easier to purchase. You are more likely to sell more of them to the same purchaser, and to more people. Then you will be exposing your business to more potential new clients. You can also provide free certificates as incentives for your clients to give to people they want to refer to you. But here is an important thing to do. Offer to upgrade the gift certificate to a full hour for the difference in price. Over 80% of new clients will do this. They desire a full hour, and it feels like a great deal. You get paid, and will likely still make a profit. And you will have turned a free massage into a paying massage. They will have a nicer experience, and will be more likely to come back. Have this offer printed on the gift certificate so that they are pre-sold on the idea before you ask them. For every holiday come up with great specials and promotions focused on massage therapy gift certificate sales. Develop packages. Put your promotions in your newsletter. Have special desk signs. You can sell so many massage gift certificates that you will probably want to keep a portion of your income to cover the bills when these certificates start flowing in. Managing too much money is not the worst problem to have - is it? Massage gift certificates are great referral builders, but you can do even better by creating a referral system that will quickly grow your business with no marketing costs - Massage Referrals. Back - Gift Certificates - Page 1
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