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Here is an amazing fact that should have you jumping to develop a year long gift certificate sales system. More people will purchase a massage gift certificate than will get a massage themselves. That means your target market for buyers of certificates is much bigger than your target market for massage. Now this is not necessarily true all the time. If it was, you could sell many more massage gift certificates than massage all year round. (It is possible you could.) But the bulk of your massage therapy gift certificate sales will occur around holidays. You should be able to sell far more gift certificates around the holidays than you provide massage, because the target market size is bigger. Massage makes a fantastic gift. But you should also build a massage gift certificates sales system that works all year long. Because there are always reasons for lots of people to purchase a massage gift certificates outside of holidays. Birthdays, graduations, celebrations, employee appreciation, etc. There are an endless number of reasons people purchase gift certificates. If you have a web site, I would definetely sell your gift certificates on your site. There is a very easy way to do this - read my review of the SpaBoom instant massage gift certificate sales system. There is another amazing fact that many of you probably already know. Through no fault of yours, many gift certificates you sell will not be redeemed. This is the primary reason you see so many of those gift cards and gift certificates, and gift cash cards, being sold in many businesses. Because a good number of these will never be used. That is a very high profit product. Because if you sell 6 massage gift certificates at $60 each, that is $360. Now if only 50% of those certificates get redeemed, suddenly you are getting $120 an hour for the other half that do get redeemed. Now there are two fields of thought about this. One is that the lifetime value of a new client is much greater than this one time sale, so you should try to get as many of these people in as possible. In other words, it would be better for you to have a very high return rate on your gift certificates. The other field of thought suggests that if a client is given a massage of yours, and does not use it, the likelihood of them becoming a regular paying client is not good. If it takes special effort to get them to get a free massage, referred from a friend, they are not the best customer for you to put effort towards. So what do you do? Probably the best approach is one that varies. If you are already very busy, then getting lots of money for your work, without having to put in more hours, would be more valuable. But if you need clients badly, then trying to get as many of them in as possible would be better. Continue - Gift Certificates - Page 2 Learn More - Massage Marketing Products
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