In this section about marketing massage we are going to use many of the methods you learned in earlier pages to create a marketing statement about your business that will completely set you apart from your competition. This statement will also be a powerful form of Client Problem Solving Marketing for massage, making the difficult choice of choosing you as their massage therapist easy.

When a potential client is looking for a massage therapist they are looking for reasons to choose you.

If most therapists in your area are using very similar marketing for massage, no one in particular is standing out as a good choice. They are all providing the same reason, or in most cases, no reason.

Instead your client may have to decide based on the size of the advertisement or because the therapist is close to them. And I am sure you will agree, ad size and location are not the best reasons to choose a massage therapist.

So help your potential clients. And the way to do this when marketing massage is to write a statement that shows them a completely unique reason why they should choose you. A compelling benefit that you ask them to take advantage of.

This is called your Unique Selling Proposition, or U.S.P. (This is a term that was coined in 1960 by Rosser Reeves, a famous marketer. And although it is not a new marketing idea, it is a brilliant one that is rarely used effectively when marketing massage.)

Your U.S.P helps you stand out from the crowd. And I don't just mean a little better than most, I mean completely different than most. It is like seeing a crowd of people and a seven foot tall man is standing in the middle.

This may seem difficult, and I will admit that developing a good U.S.P. is not easy Figuring out your U.S.P. is much easier than being a follower. A follower is a struggler. It is much easier to lead.

And let's be honest. If your potential client can't see any difference between you and the many other therapists, why should they choose you? What would be the reasons?

You may provide amazing and completely unique services, but it does not matter if you don't tell people very clearly why and how you are different when marketing massage.

And don't worry, this is not Sell Yourself Marketing. You may be getting uncomfortable and start thinking "but I am not really that much different than other therapists. I will feel like I am lying".

Remember, you are creating Client Problem Solving Marketing for your massage.

You are very different just because you are doing this. You may think you are like everyone, but believe me you are not. Most won't take these efforts on their clients' behalf. Instead they will focus only on talking about themselves.

Helping people understand why you are different is a valuable client benefit all by itself. Even guaranteeing your work can make you completely unique.

It is time to tell everyone you meet, and on every single piece of marketing for massage, your U.S.P. - what is completely distinct and unique about your service.

I am going to make this much easier than it may seem. Are you concerned that you don't have anything very unique about you compared to other therapists? Keep these things in mind.

Continue - Unique You - Page 2